Motorsports E-commerce Website Design & SEO

South Georgia Karting | 4-cycle sprint and dirt kart shop

Custom Online Stores for Race Shops & Parts Dealers

New Concept Media is the motorsports industry’s go-to partner for reliable, affordable e-commerce solutions.

For more than a decade, we’ve built and managed dozens of online stores — many of them for manufacturers, parts dealers, racing series, and organizations across the motorsports world. From selling engines and chassis to apparel and event entries, we understand the challenges of running a race-driven business online — and we work in it every day.

See our latest projects at southgeorigakarting.com | stewartracingengines.com | ryanfloresmotorsports.com

From NCM’s founder, Keith Shampine:

I grew up in a racing family and I've spent my life in and around the sport — from competition to promotion and marketing. My path in motorsports naturally evolved into helping teams and businesses grow their online presence. For many, that’s meant designing and managing their e-commerce stores. Over the years, we’ve become pros at e-commerce — starting with WordPress and WooCommerce, and now specializing in Shopify for the motorsports industry.

South Georgia Karting | 4-cycle kart shop
Stewart Racing Engines | Briggs engines and parts
Justin Barger Racing | open-wheel racecar parts
Coyote Motorsports | kart chassis manuf.
Ryan Flores | driver merch & apparel

Why Motorsports Companies Choose New Concept Media

Our niche is motorsports. We understand it.

Keith Shampine has spent his entire life in racing — competing, managing teams, and working full-time within the motorsports industry. Over the years, that experience has translated directly into how we serve our clients at New Concept Media.

We understand how racing businesses truly operate, from the smallest shop turning wrenches after hours to large operations balancing manufacturing, distribution, and retail sales under one roof. We've working daily for companies like ButlerBuilt Motorsports, and had longstanding partnerships with manufacturers like Troyer Dirt Cars and Coyote Motorsports.

Depending on a client’s needs, our e-commerce solutions include:

• Complete account setup

• Mobile-friendly online store built in Shopify or WordPress

• Free or premium theme

• In-depth product categorization and mega-menu building

• Complete shipping setup and support

• Inventory tracking

• E-commerce to Point of Sale sync

• E-commerce to Quickbooks sync

• Google Merchant Center integration

• Google Ads campaigns

• Desired add-ons that fulfill each client’s visions and goals

Contact us now for a free consultation!

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Testimonials

“ISMA/MSS which is a racing series, has been using New Concept Media for quite a few years now and are very satisfied with both the quality of their work and responsiveness. We originally used them for their expertise in being a motorsports web designer, but have learned over the years and now use their many other capabilities.”

Lori May - ISMA-MSS Supermodifieds

“Keith and team do a great job with our site. When we purchased this business, we had an option to move to a different website manager. We opted to stay on board with New Concept, and I have no regrets. We’ve never had any problems, and we now have a simple online shop for our members to purchase and renew their memberships. Anything we needed on that front, for our customization, was handled without delay. New Concept is an outstanding website company to work with.”

Van Gilder - American Kart Road-Racing Alliance (AKRA)

“New Concept Media has been instrumental in growing our Woodbridge Kart Club Community resulting in higher income for our club.”

Bill Kassy - Woodbridge Kart Club

“South Georgia Karting would like to thank Keith Shampine at New Concept Media for going above and beyond with the design of our new e-commerce motorsports shopify store. He is very knowledgeable and attentive of all aspects from start to finish. Keith has a ton of experience with racing and motorsports all over the country and his expertise in this area is what sets his company apart from others. We highly recommend New Concept Media for any of your web design!”

Christine Lloyd - South Georgia Karting

“NCM has been our web manager for years. They’ve always done a great job with our site. It loads fast, looks sharp, and they’ve worked to improve our Google ranking for some of our specific services, as our business has evolved over the years. When we need updates, they’ve been made in a timely fashion. Very happy with the service.”

Richard Timmons - Nitro Manufacturing

We could bore and possibly confuse you with different levels of packages and what each offers, but the bottom line is we will build your business a clean and professional online store that will rank on Google, produce sales, and boost your business's credibility. We've proven this time and time again with clients in many different forms of racing.

Pricing is determined by the number of products, collections (categories), pages and special requests such as  — contact us today for a quote.

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